People buy from people. Not logos.
I help founders and executives become the most visible person in their market, so you close deals faster, attract top talent, and build a competitive moat your competitors can’t copy.
Right now, it feels like
You’re Invisible
A potential customer finds your company. Website looks solid. Good case studies. Clear value prop. They’re interested.
Then they do what every buyer does in 2026: They Google you.
What do they find? A LinkedIn profile. Maybe a company bio page. That’s it.
Then they Google your competitor. Personal website. Video podcast with dozens of episodes. Content everywhere demonstrating expertise.
Who do they trust more? Your competitor.
Every single time.
The Trust Numbers You Need to See
92%
Vs 38%
of buyers trust people over corporate brand messages
7x
Higher
conversion rate for founder-led content vs corporate channels
60
Point Gap
between what executives think and what buyers actually trust
If you’re invisible, your company is invisible, no matter how much you spend on marketing.
Working with me is like
Building Your Own Media Company.
You become the host. The face. The expert everyone sees. Except you’re not trying to get famous, you’re trying to close deals before the sales call even starts.
I work with founders and executives who don’t have time to figure this out themselves. You show up. You record. You approve. I handle literally everything else.
Think of it like having a production team, content strategist, and distribution engine, all working behind the scenes to make you the most visible person in your market.
The system we build together includes…
Pillar 01
Your Personal Website
The Hub
When you interview industry leaders, your company gets associated with those leaders. Credibility transfer is immediate.
Pillar 02
Video Podcast
Relationships at Scale
Your primary content engine. One recording session becomes the full episode for YouTube, audio for podcast platforms, short clips for social, and transcripts for blog posts. One conversation becomes 20+ pieces of content.
Pillar 03
Thought Leadership
Proof of Expertise
How you demonstrate expertise between podcast episodes. Answer questions your customers ask repeatedly. Break down common misconceptions. Share frameworks you actually use.
Pillar 04
Strategic Distribution
Getting Seen
Content doesn’t distribute itself. Creating it is 50% of the work. Distributing it is the other 50%. One piece of content becomes 20+ touchpoints across multiple platforms.
The best part? This system compounds over time.
In year one, you’re building the foundation. In year two, the system starts working for you. By year three, you have a permanent asset that generates value indefinitely.
Here’s what actually happens when buyers can see, hear, and trust you before the first call.
The Five Outcomes of Founder Visibility
Founder visibility isn’t about vanity metrics. It’s not about follower counts, likes, or impressions. It’s about five specific business outcomes that directly impact your bottom line. These outcomes are measurable, predictable, and repeatable.
The founders who understand this are winning. They’re closing deals faster, attracting better talent, generating more inbound leads, and building sustainable competitive advantages. The founders who don’t understand this are left wondering why they keep losing deals to competitors who “aren’t even that good.” The answer is simple: Those competitors aren’t better. They’re just more visible.
1. You Close Deals Faster
A deal that takes three months of back-and-forth closes in three weeks. You compete less on price because buyers trust you more.
2. You Attract Better Talent
Top performers Google both CEOs before accepting a job. Talented people pick the visible founder, even if the other company pays more.
3. You Generate Inbound Without Ad Spend
A podcast episode you record today generates leads five years from now. The ROI approaches infinity over time.
4. You Build a Competitive Moat
Your competitors can copy your features and pricing. They can’t copy 50 hours of you on video demonstrating real expertise.
5. You Create Instant Credibility
When you interview industry leaders, your company gets associated with those leaders. Credibility transfer is immediate.
Hi I’m
Jeff Evans
Jeff is the founder of J. Vincent Creative and author of The Visible Founder. Over nearly seventeen years, he’s helped executives, attorneys, and business owners shift from hiding behind company logos to becoming visible authorities in their markets.
He won’t work with companies that are trying to extract value from the world without putting good back into it. He only partners with businesses that are genuinely trying to solve problems and serve people well.
